Twentieth Century Fox Pushes U.K. 'Garfield' Release with User Generated Content
Filed under 20th Century Fox, Comedy, Europe, Family, Movie Marketing, New Releases, Online Marketing, Viral Marketing
According to Digital Bulletin, Twentieth Century Fox is launching a viral site that will use user-generated content to promote the U.K. release of 'Garfield: A Tale of Two Kitties.'
Located at worldwidewhiskers.com, the site enables users to create a special "cat profile," which allows the user to pick attributes like color, food favorites, and pastimes. Users can then scour the globe to find other "cat buddies" that share similar interests.
The site, which is available in nine languages, was designed by Substance, a U.K. based interactive agency. 'Garfield: A Tale of Two Kitties' is slated to open in the U.K. on August 18th. The film has grossed $11.05 million since its U.S. release on June 16th.
Technorati tags:movie marketing, Garfield, viral marketing
Via Digital Bulletin