Sony Pictures Releases Full-length Films on Mobile Phones

The U.K. Branch of Sony Pictures Digital announced the first slate of films available for mobile phone viewing, Hexus Gaming reports. The initiative brings four more Sony titles to market on Mobile Media Cards (MMCs): 'Hitch,' 'Ghostbusters,' 'Charlie's Angels: Full Throttle' and 'Stuart Little.' This release slate comes after a successful pilot test earlier this year of of 'Spider-Man 2' and 'Monty Python and the Holy Grail.' Sony commented that:

"Mobile phones are quickly becoming the entertainment device of choice for many consumers. People are constantly on the move today and watching full-length feature films is a great way for them to use their phone for entertainment while in transit," commented Mike Arrieta, senior vice president of Sony Pictures Digital Sales and Marketing. "The overwhelming response to the initial two films made it immediately clear that there is a strong demand for high quality content within the mobile market. We will continue to develop products to meet this growing demand," he continued.

Interesting -- the same thing can be said for the Ipod phenomenon in the U.S. as well. But is portable video merely an urban/commuter trend? We think that this may drive the early adoption, but the eventuality will be higher-quality portable video that's also suitable for viewing on home systems. Look for that technology to facilitate the tipping point for broad digital download acceptance.