Paramount Launches Film Website Targeting Playstation Portable Users
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Paramount Pictures Interactive Marketing has announced the launch of the first movie website targeted at PlayStation Portable users. The special site is for the upcoming 'Get Rich or Die Tryin', a hip-hop themed film starring "50 cent" and directed by Academy Award-nominated director Jim Sheridan.
The site, launching at http://www.50psp.com, has been designed to to take advantage of PSP's screen size and surfing capabilities. Media featured on the site the will include PSP trailers, wallpapers, webisodes, and photos that PSP users can download directly to their PSP devices.
Commenting on the selection of this particular film, Amy Powell, vice president of Interactive Marketing for Paramount Pictures commented that "'Get Rich or Die Tryin'' is a perfect match for the first PSP-exclusive movie site; the PSP is huge in the hip-hop community and 50's fans are avid PSP users."
In analyzing the site, it looks like the design philosophy in creating websites for the PSP follows much of the same principles as designing for other various handhelds -- basically, you need to strip out all of the excess coding and shoehorn the content into a 480 pixel-wide screen. If you're looking to hire a developer to design a site that will work with the PSP, be sure they're familiar with crafting sites that work for the NetFront browser, which now comes standard with the PlayStation Portable 2.0 Operating System. You can also visit this link for some basic design guidelines.