Netflix to Launch Advertising Program

According to a press release from online DVD renter Netflix, the company will begin selling advertising to those interested in reaching the company's three million subscribers:

Netflix said it will offer advertisers a range of options, from placements in emails to its members to presence on its trademark red mailers and positioning on its Web site.

This could be an great opportunity for movie marketers, especially if their advertising platform allows for precise segmentation of specific demographics. Imagine, for example, targeting all people who have rented 'Winged Migration' with ads for 'March of the Penguins.' Their media kit should have some interesting insights about the habits of online renters...



Via Yahoo! Finance