NY Post Distributes Free 'Batman Begins' Comic Book

Fast Company alerted us to another Batman Begins promo and giveaway -- basically, the New York Post is giving away free copies of a special 'Batman' comic book with each newspaper. As Warner Bros. parent company Time Warner owns D.C. Comics, this isn't surprising. Fast Company notes that there's a saturation level of outdoor advertising on the streets of Gotham, and we're battening down the hatches for the maelstrom of 'Batman Begins' TV ads this week.

Seems that the MSM has pegged Batman as the last hope for a decent theatrical take at the box office this season. If the early reviews are any indication, that won't be a problem.

[Via Fast Company Now]