Fandango and IMAX Launch Co-branded Portal

According to a joint press release, online ticketer Fandango has partnered with the IMAX Corporation (Nasdaq: IMAX) by creating a co-branded portal showcasing IMAX theaters. According to the release:

The IMAX portal on Fandango's web site will be a one-stop destination for IMAX fans to discover movies playing at IMAX theatres in North America and will provide consumers with a seamless way to purchase tickets to select IMAX theatres. The portal is the latest advancement in the strategic Fandango-IMAX marketing partnership, first announced on December 9, 2004.

This is good timing for both parties, with demand for IMAX versions of summer blockbusters heating up. Fandango's user base is a great match for IMAX's premium version of the theater-going experience. This is just one more reason we expect IMAX to have one of their biggest summers on record.


[Via dBusinessNews]