Disney to Bow Massive Roadblock for the 'Chronicles of Narnia' Trailer
Posted on Tuesday May 3, 2005
Filed under Christian, Disney, Family, New Releases, Online Marketing, Sci-Fi & Fantasy, Television Marketing, Trailers
Filed under Christian, Disney, Family, New Releases, Online Marketing, Sci-Fi & Fantasy, Television Marketing, Trailers
According to a Disney press release, the company is buying a massive "roadblock" on broadcast, cable, online and other media to launch the 'Chronicles of Narnia' trailer. Touted as the "largest audience ever for a theatrical trailer debut," the ads will reach an estimated 200 million+ viewers in 32 countries, 13 languages, across five continents and spanning over 12 time zones.
Here's more from the release:
The worldwide "roadblock" will be anchored by the U.S. broadcast debut of the "Chronicles of Narnia" trailer on Saturday, May 7th during ABC's network premiere of "Harry Potter and the Chamber of Secrets" (available in over 106 million households) along with online visitors to America Online Web sites (including AOL Welcome Screen, AIM, Moviefone, etc.), and Verizon Wireless V CAST customers. The trailer will also air simultaneously on Disney Channel, and on four channels across the Starz Entertainment Group network. Verizon Wireless customers will also be able to access the trailer through the company's V CAST wireless multimedia service.
Within a 48-hour period surrounding this domestic launch, the international "roadblock" (dubbed in over 11 languages) will similarly introduce the trailer around the world, with simulcasts on popular programs in such countries as the United Kingdom, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America. In addition to the broadcast launches, each territory will partner with print and online outlets to maximize exposure.
More to come...