Universal to Launch 'Cinderella Man' Clothing Line with Von Dutch

According to Brandweek, Universal's Consumer Products Group has teamed up with lifestyle clothing manufacturer Von Dutch to launch a high-end line of men's wear based on the upcoming 'Cinderella Man'.

The short Brandweek piece describes a clothing line comprised of "leisure wear" celebrating Jim Braddock, the film's "Everyman" hero portrayed by Russel Crowe. Kudos to Universal for attempting to extend the film's revenue potential, but in looking at the Von Dutch website, it seems like they partnered with the wrong company. My guess is that the audience who will come out to see 'Cinderella Man' will be closer to the one that would see 'The Interpreter' -- namely, boomers. Perhaps they should have partnered with Eddie Bauer instead...


[Via Brandweek]