Verizon's V CAST an Opportunity for Movie Marketers

This week, Verizon Wireless launched V CAST, the nation's first consumer multimedia wireless service. V CAST will deliver high-resolution video, 3D games and music right to mobile phones for a $15.00 monthly access charge:

VCAST customers get unlimited access to a wide array of more than 300 daily updated videos from leading content providers. Verizon Wireless VCAST customers also receive unlimited browsing of Verizon Wireless’ Mobile Web 2.0 news and information service. Music and video games are available for an extra fee.

For movie marketers, this could be an excellent venue for releasing a 5-7 minute clip from your upcoming film:

V CAST Showcase (Verizon Wireless) includes a variety of movie previews, DVD previews and short content from network television daytime and prime time programs. V CAST Showcase also features Mobile Shows.

So if your movie or DVD's audience is tech-savvy Gen Y urbanites with disposable income living in one of V CAST's markets, you might just have a marketing initiative here.

Now Playing On a Cell Phone Near You: Video Clips, Music Videos and 3D Games