CNN And Miramax Partner To Promote 'The Aviator'
Posted on Tuesday November 30, 2004
Filed under Movie Marketing
Filed under Movie Marketing
According to Mediapost, CNN and Miramax have teamed up for a "multi-platform promotional initiative" for 'The Aviator,' due in theaters December 17. According to the article:
The on-air spots promoting the movie literally take flight on the CNN networks and encourage viewers to log on to CNN.com to learn how to win a trip to experience the glamour of "Old Hollywood" embodied throughout the film.
In addition, branded movie promotional banners will run on CNN.com, directing users to "The Aviator" promotional mini-site, at which they can enter the consumer sweepstakes, watch the movie trailer, and obtain information about the film.
Additionally, a "Making of" featurette will be screening on the CNN Airport Network.