Yahoo! Pushes its Entertainment Marketing Savvy With New Campaign

Its nice to see the major online players directly marketing to the movie industry. This new creative push focuses on both the entertainment and packaged goods verticals, playing on their successful consumer-oriented "life engine" theme.

You can check out their new push here. Be advised, however -- you gotta pay to play with the big dogs...

Yahoo! Pushes Verticals In New Trade Ad Effort -- via Clickz

Yahoo! Pushes Verticals In New Trade Ad Effort