AOL, Moviefone Partner to Premiere 'Star Wars III' Trailer Online
Filed under Online Marketing
According to a Time Warner press release, Star Wars: Episode III Revenge of the Sith will air its teaser trailer on AOL Movies/Moviefone one day before it reaches the theaters, and will then share exclusive use of the clip with Lucasfilm:
AOL(R) Movies and Moviefone.com(R), one of the largest online movie destinations, today announced that they will offer an online premiere of the highly anticipated teaser trailer for Star Wars: Episode III Revenge of the Sith on November 4, one day before it appears in theaters. The trailer will be released in theaters on November 5, and will be available online only on AOL and StarWars.com Hyperspace, the subscription-only Official Star Wars Fan Club.
Apparently, they plan on adding other special content as well, including extended clips:
AOL Movies and Moviefone will continue to offer movie fans more online access to Star Wars video clips and images than ever before. AOL and Moviefone recently featured exclusive video content from the Star Wars Trilogy DVD, which was released on September 21, 2004 and has become the top-selling DVD box set of all time.
The hardcore fan subculture behind this film is a proven traffic generator, both online and offline. When the Star Wars Episode I: The Phantom Menace trailer was released in 1998, it drove fans to buy tickets to see the much maligned 'Meet Joe Black.' Time Warner is betting on an online equivelant of that phenomenon -- hopefully, with better results than poor Joe Black had - (people streamed out of the theater following the trailers...)