Monday Movie Marketing Roundup

Here's a few interesting movie marketing tidbits this Monday morning:

Apparently, the big marketing push for the Kerry biopic Going Upriver by moveon.org failed -- the film only pulled in $303K despite a massive email campaign. [link]

Box Office Prophets has an excellent assessment of the weekend box office numbers.

USA Today has a surprisingly detailed article on the promotional efforts behind the latest Disney/Pixar CGI film The Incredibles. [link]

Lions Gate's thriller Final Cut is slated to be the first major digital release for AMC's new Digital Theatre Distribution System, which bypasses physical prints in favor of digitally beamed versions of the films. [link]