Metallica Doc 'Some Kind of Monster' to air Weekly "Webisodes"

Metallica has come a long way with their tireless self-promotion over the years. Long before their "concert film," I remember sitting behind a guy in high school who wore the same Master of Puppets t-shirt for a whole semester.

If you're looking for that kind of relentless exposure, you might want to check out the upcoming weekly webisodes from their documentary 'Some Kind of Monster.'

As previously reported, the much-anticipated (ed. note -- Is this true? I missed it at Sundance. Heard it was a real-life 'Spinal Tap' for the cynical set...) $4-million documentary will initially expected to be released in small theaters in such cities as New York, Los Angeles and San Francisco, with plans to show the movie in other U.S. markets by the fall. No word as to how long the webisodes are, but based on the article on blabbermouth.net, it looks like very little was left on the cutting room floor -- it's all going to end up in a megadeath-sized boxed set.

If we're looking at one minute long snippets, then we're talking a 15 minute teaser spread out over two months -- another variation on the big-budget, studio-sponsored teasers popping up on the networks. From my angle, it looks like a smart way to quickly build traffic for the website.

By the way, if anyone knows the general terms/percentages regarding the IFC service deal, let me know...

By the way -- if anyone on their press team happens to read this -- offer multiple formats for your press kit -- not just PDFs!

METALLICA: 'Monster' Weekly Webisodes To Launch This Week - May 11, 2004