Warner Bros. and Denny's Serve Up a 'Cinderella Story' Promo

Warner Bros. definitely knows their target audience, because their promo tie-in menu with Denny's is about as appealing to me as 'ear wax candy.' Here's a little sampling of their special offerings:

• Cinderella Slam -- features two pancakes with cherry topping, whipped cream and pink sugar sprinkles


• Charming Cheeseburger -- a three-ounce hamburger topped with lettuce,
  tomato and a slice of Cheddar cheese, served with French fries and pink ranch dipping sauce
• Chicken Strips -- three chicken strips, French fries and pink ranch dipping sauce.


• Each entree includes a cherry-flavored Pretty Pink Sprite.

Mmm -- pink ranch dipping sauce. Maybe they should have made it a three-way deal with "perfectly-pink" Pepto Bismol. Anyways, Looks like they're going to promote it with a sizable ad buy and plenty of POP materials. Should be successful if the film's demo is truly tweens and not teens...

Multimedia News Release - Denny's Takes Supporting Role in 'A Cinderella Story'