'Notebook' ups the "sneak-peek" ante with a Week of Teasers

Posted on 16, 2004
Filed under Movie Marketing

New Line has tweaked the emerging "extended teaser" advertising technique and will air sneak peeks of their upcoming film 'Notebook' all week. Up until now, most teasers have aired only once during primetime alongside shows with broad appeal (like "The Apprentice"). New Line will deviate from this tactic by showing the clips during daytime on The Learning Channel. My guess - TLC's viewer demographics probably fit closer with the anticipated demos for the film, providing a better ROI and reducing marketing expenses.