Paramount Sexes Up Condoleeza and Hillary in new "Stepford Wives" Spot

Posted on 9, 2004
Filed under Movie Marketing

Okay -- we all know that to get attention for your movie these days, simply throwing a few trailers on primetime TV isn't going to cut it -- that is, unless you show some cleavage. Or better yet, celebrity cleavage. And that's just what Paramount has done with their new 'Stepford Wives' spot featuring Condoleeza Rice and Hillary Clinton. According to KMBC of Kansas City:

...the spot, which is running on Channel 9, includes an image of Rice made to look nude from the waist up, and a picture of Clinton that morphs into what looks like a cookie-baking Stepford wife. The pictures move across the screen very quickly, but they caught the eye of a local woman, who recorded the spot to make sure of what she was seeing.

Now I know that 'The Stepford Wives' isn't getting very good word of mouth right now, but was it really worth it to take on Condoleeza and Hillary? Those guys and gals at paramount have some cajones...

Here's a link to that news broadcast if you want to see the naughty parts of the trailer.