Is the 'Fahrenheit 911' Ban a Marketing Stunt?

Posted on 6, 2004
Filed under Film Publicity, New Releases

The Independent UK is reporting that the recent controversy surrounding Michael Moore's new film was a publicity stunt:

Less than 24 hours after accusing the Walt Disney Company of pulling the plug on his latest documentary in a blatant attempt at political censorship, the rabble-rousing film-maker Michael Moore has admitted he knew a year ago that Disney had no intention of distributing it.

I'm not sure how this will shake out -- Moore has a pretty avid fan base, but this may further damage his already shaky credibility among many.

Publicity stunts usually have a negligible effect on box office -- for example, Godsend's fake website seems to have been little help in that regard.