February 19, 2004
Glossy Movie Books as $29 Press Kits
I can't resist picking up those over-stuffed, puff-piece laden "film companion books" whenever I'm in Borders. Some have been quite well done (like some of the Tarantino books). But most radiate a level of slickness that's just plain off-putting. Now I've seen glossy, four-color press kits in the past that were just as laughably wastful given the piss-poor quality of the films, but I never thought about theatrical publicity departments sending these babies out. The cost alone makes it a playground purely for the big boys, and even then, probably just as an award season deal-breaker. The article below hints at some of these books making their way into the hands of academy and guild voters.
Related links:
Variety -- Pix write in new chapter on marketing
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