Can I have a Large Pizza and a side of 'Chocolat?'

Posted on 22, 2004
Filed under Market Research

Flexplay is teaming up with Papa John's Pizza in a test of their ez-D self-destructing DVDs. The discs become unplayable within a predetermined window, making them a cheap commodity perfect for impulse buys.

In addition to the obvious employment of these discs as screeners, I bet somebody comes up with an interactive, time-sensitive contest.

I should take a look at what thriller/crime releases are coming up this fall...