Studios Unload a Plethora of Lackluster Films
Filed under Theatrical
I checked out the Weekend Warrior's predictions and comments regarding this weekend's releases, and I have to agree with his assertion this is the season where the "studios turn the weekend into a crap-filled dumping yard." With all the attention on the Oscars, it's a perfect time for the studios to quietly shed some dead weight while nobody's watching. I'm surprised that Miramax didn't dump Prozac Nation, which has been in the can gathering dust for what seems like eons.
I've just recently been turned on to the WW, so I don't know how well his numbers jive, but he truly has the best free analysis and comparables out there, and I've found more than a few good marketing insights.
Related Links:
The Weekend Warrior: Preview and Projections for the Weekend of February 20th, 2004