The Ultimate Focus Group?
Posted on 6, 2004
Filed under Market Research
Filed under Market Research
Professor Stephen Quartz and an unnamed "marketing company" are using MRI technology to test the effectiveness of movie trailers. Is this what we can expect for the future of movie marketing, or is it merely a rehash of the 1950s subliminal advertising phenom?
sacbee.com -- Business -- Marketers see riches in brain data