Universal Launches Racy Virals to Promote 'American Pie Band Camp' DVD
Posted on Wednesday November 2, 2005
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Universal Pictures International has launched two racy virals to promote the straight-to-DVD release of 'American Pie Presents Band Camp,' Brand Republic reports.
The first viral is Bandies Gone Wild, a flash movie that lets the user choose a bevy of elements including characters, audio and effects to create a racy scene that ties into the film. The second viral, Cheerleader Charmer, lets the user guess musical notes to get a cheerleader to strip.
The virals were created by New Media Maze, a UK-based online entertainment marketing agency.
Both of these virals look well poised to create a mini-blog storm -- they're thematical smart bombs for the DVD's demographic. We'll keep you posted with how much blog penetration this viral gets.
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