'Kinsey' Protesters Become Inadvertent Marketers for the Film
Posted on Thursday November 11, 2004
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According to Variety, a conservative backlash is brewing over this Friday's upcoming release of 'Kinsey," the biopic about the famed sex researcher:
Two days before its limited debut, conservative groups outlined plans to protest the biopic about Alfred Kinsey on the grounds it glorifies the sex researcher they consider responsible for AIDS and the sexual revolutionRevolution.
One, the director of Concerned Women for America's Culture and Family Institute, even went so far as to compare Kinsey to Dr. Josef Mengele or "your average Hollywood horror-flick mad scientist."
Fox Searchlight marketing prexy Nancy Utley couldn't help but see the parallels between the protests Kinsey endured, quoting one of his lines in the movie: "The forces of chastity are amassing once again."
It wouldn't be a stretch to assume that conservatives were never the target market in Fox Searchlight's marketing plan for this flick anyway. In fact, i'm guessing the target would probably lean towards white, urban liberal men and women aged 25-52. Protests from conservatives will only make these people MORE EAGER to find out just what all the fuss is about. In fact, take a look at the free publicity they've generated. It looks like a movie marketing goldmine to me...
Variety.com - 'Kinsey' draws ire
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